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Why Creating a Perception of Freedom can Increase Your Conversions?

When it comes to sales, persuasion, or negotiations, increasing your conversion rate is the ultimate goal. But how do you do that? You may have tried different tactics or strategies, but have you ever considered creating a perception of freedom that doesn’t exist?

In a recent video transcript, entrepreneur and business coach Dan Lok shares a simple strategy that anyone can use to increase their conversions. According to Dan, the key to this strategy is understanding that some people are matchers, while others are mismatchers. Matchers are people who agree with you, while mismatchers are people who tend to disagree with you.

While it may seem counterintuitive, Dan explains that mismatchers actually want to feel like they are in control of their decisions. They don’t want to be sold to, but they love to buy. So, how can you create a perception of freedom that doesn’t exist and still persuade them to buy from you?

What is the Strategy and How Does it Work?

Dan’s strategy involves using a specific tactic to get your prospects more interested in your product or service. You start by presenting the price and the benefit, but then you add a phrase that gives them the freedom to do anything they want.

For example, let’s say you’re selling a marketing course that costs $1,000, and the benefit is that it can help them grow their business to the next level. Instead of just saying, “This course costs $1,000, and it can help you grow your business,” you would say, “This course costs $1,000, and it can help you grow your business to $350,000 in the next 12 months, and possibly to a million dollars in the next 24 months. But, you know what? You’re free to do anything you want.”

By adding the phrase, “You’re free to do anything you want,” you’re creating a perception of freedom that doesn’t actually exist. The prospect may think that they have the freedom to choose not to buy your course, but in reality, they’re still making a decision based on the options you presented to them.

What If It’s Manipulative?

As Dan mentions in the transcript, this strategy has an element of manipulation to it. However, he also emphasizes that it’s okay to manipulate as long as you’re serving them to a higher level. In other words, if you’re providing more value than they’re paying for, then it’s okay to use this strategy to persuade them to buy from you.

However, it’s important to note that manipulation can have negative connotations, and some people may view it as unethical or immoral. It’s up to you to decide whether this strategy aligns with your values and beliefs.

Summary

In summary, creating a perception of freedom that doesn’t exist is a simple strategy that anyone can use to increase their conversions. By using specific language that gives your prospects the illusion of choice, you can persuade them to buy from you without making them feel like they’re being sold to.

While this strategy may have an element of manipulation, it’s important to remember that as long as you’re providing more value than they’re paying for, it’s okay to use it. Ultimately, it’s up to you to decide whether this strategy aligns with your values and beliefs.

Secret Number 11 Benefit – But It’s Free

The benefit of this strategy is that it’s free and can be used in any sales, persuasion, or negotiation conversation. You don’t need any special skills or tools to implement it, and it can be done seamlessly in any conversation.

So, if you’re looking for a simple and effective way to increase your conversions, give this strategy a try. Remember, creating a perception of freedom that doesn’t

Click here to watch the video – https://www.youtube.com/watch?v=jrj6_quSrK0

Thoughtful Quotes:

A Perfectionist is chasing an illusion it doesn't exist in business

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Ruble Chandy

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