A Perfectionist is chasing an illusion it doesn't exist in business

Ruble Chandy
Why Price Objections Matter
If you don’t truly believe in your product or service, you are setting yourself up for failure. Many salespeople and entrepreneurs struggle with price objections because, deep down, they doubt their own pricing. When potential buyers say, “The price is too high,” what are they really saying? They’re questioning the value of your product.
The real challenge isn’t just about handling price objections—it’s about shifting your mindset. If you lack confidence in your offer, your customers will sense it. Price objections stem from a value objection. If a customer believes that your product or service is worth more than what they’re paying, they won’t hesitate to buy.
What Causes Price Objections?
There are three common objections that all boil down to the same issue:
At their core, these objections are asking the same question: “Is this valuable enough for me to invest in?” Buyers convert price into value. If they don’t see the worth, they won’t buy. Many salespeople struggle here because they themselves don’t fully believe in the value of what they’re selling.
If you feel nervous about charging a high price, that hesitation translates to your potential customer. You might subconsciously project thoughts like, “I know the price is too high,” which makes it easy for the buyer to walk away. Before handling objections, you must first eliminate your own internal resistance.
How to Overcome Price Objections
What If They Still Say No?
If someone still hesitates after you’ve positioned the value correctly, use this closing question:
“If this product or service did [insert benefit], would it be worth it to you?”
For example:
This forces the prospect to consider the benefits rather than just the cost.
Summary: Step Up and Own Your Value
Price objections are value objections. The key to overcoming them is confidence—not just in your product, but in yourself. When you believe in the value of what you’re selling, you’ll find it easier to close deals.
If you handle price objections with certainty and conviction, you’ll not only close more sales—you’ll create loyal customers who trust in the value you provide.
Click here to watch the video: https://www.youtube.com/watch?v=B6ylc1ezVIY
A Perfectionist is chasing an illusion it doesn't exist in business
Ruble Chandy