Why You Should Stop Setting Smart Goals: Tips From Global Entrepreneur Rubel Chandy

As entrepreneurs, we are always setting goals for ourselves and our businesses. The most common approach to goal setting is to make them SMART, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. But what if we told you that this may not be the best approach?

In a recent interview with Rubel Chandi, a global entrepreneur and business strategist, he shared his perspective on why we should stop setting SMART goals and what we should do instead.

What Are SMART Goals?

Before diving into why we should stop setting SMART goals, let’s quickly review what they are. SMART goals are goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, “I want to increase my website traffic by 30% in the next three months.”

The Problem with SMART Goals

According to Rubel Chandi, setting SMART goals can be limiting and may not inspire action. When we set goals that are realistic and achievable, we are not pushing ourselves to reach our full potential. Instead, we are settling for what we know we can do.

The Solution: Moonshot Goals

So, what should we do instead of setting SMART goals? Rubel suggests setting “moonshot” goals, which are outlandish and almost unachievable goals. For example, JFK’s goal of sending a man to the moon by the end of the decade. While this goal seemed impossible at the time, it inspired people to work towards achieving it, and it ultimately became a reality.

Ruble suggests setting at least one moonshot goal for the next month or quarter. Having an audacious goal that excites us and gets us out of bed in the morning can be a powerful motivator.

The Benefits of Moonshot Goals

Setting moonshot goals can have several benefits. First, it pushes us out of our comfort zones and encourages us to think bigger. Second, it can inspire action and create momentum. When we set a goal that seems impossible, we are more likely to take action because we know that we need to work harder and smarter to achieve it. Third, even if we don’t achieve our moonshot goal, we will likely make significant progress towards it, which is still a win.

Start Small

While setting moonshot goals is essential, it’s also important to remember to start small. Taking small steps towards our goals can help build momentum and create a sense of accomplishment. Rubel suggests breaking down larger goals into smaller, more manageable tasks. For example, if you want to lose weight, don’t try to lose all of it in a short amount of time. Instead, set a goal to lose a certain amount of weight each month.

By setting both moonshot and smaller goals, we can strike a balance between ambition and action. We can dream big while also taking practical steps towards achieving our goals.

What If I Don’t Have Any Goals?

If you find yourself without any goals, Rubel suggests taking some time to reflect on what you want to achieve. Think about what excites you and what you are passionate about. From there, set both moonshot and smaller goals that align with your passions and interests.

In Summary

While setting SMART goals may seem like the most logical approach to goal setting, it may not be the most effective. Instead, setting moonshot goals that inspire us to dream big and take action can lead to more significant progress and personal growth. Remember to start small and break down larger goals into manageable tasks. By setting both audacious and practical goals, we can strike a balance between ambition and action.

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